Marketing in the Never-Normal Era I was invited to write an article on Marketing for the 4th edition of the annual marketing magazine of IFMR GSB — `MARKSHASTRA 4.0’. Sharing the piece here. The pandemic has thrown the ‘fields’ of lives work and businesses wide open. Many of us, like…

The automotive industry in India has embarked on a journey of rapid digitalisation. Connected vehicles is one of the heavily focused areas for innovation. I have been a keen observer of the automotive connected space for over a decade. I was closely associated with it through IoT Products & services…

Musings on Learning and Development, the journey and a milestone. ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ –Alvin Toffler Learning is a critical focus area in the debate on the Future of Work. The…

We have come a long way since the decades in which high-value assets such as photocopiers and aerospace engines were leased and offered as-a-service. In the current times, Digital has enabled democratization of A-A-S and potentially converts a product into a service. It was an engaging session organized by CII…

Reference notes for my panel discussion on Technology in Healthcare at MedClave 2021, a hybrid event organised by CII TN. Co-panelists Dr.Sathish Devadoss, Sharmila Devadoss, Dr.Uma Nambiar, Ranjit Kovilinkal) (Pic courtesy: LinkedIn post by Dr. Sathish Devadoss) Intersection Healthcare and telecom sectors intersect quite beautifully — both thrive on reliability, availability…

Speaking notes from a panel discussion on Enterprise opportunities in India and SE Asia, organized by GSMA and COAI. We are witnessing a digital leap across both consumer and enterprise market segments. At Vodafone Idea and Vi Business, we sit beautifully in both the segments and at the intersection too…