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GovindaRaj Avasarala
GovindaRaj Avasarala

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Mar 17

Marketing in the Never-Normal Era

Marketing in the Never-Normal Era I was invited to write an article on Marketing for the 4th edition of the annual marketing magazine of IFMR GSB — `MARKSHASTRA 4.0’. Sharing the piece here. The pandemic has thrown the ‘fields’ of lives work and businesses wide open. Many of us, like…

Marketing

4 min read

Marketing in the Never-Normal Era
Marketing in the Never-Normal Era

Dec 29, 2021

Driving down the highway with 5G

The automotive industry in India has embarked on a journey of rapid digitalisation. Connected vehicles is one of the heavily focused areas for innovation. I have been a keen observer of the automotive connected space for over a decade. I was closely associated with it through IoT Products & services…

5 G

5 min read

Driving down the highway with 5G
Driving down the highway with 5G

Dec 26, 2021

Learn Unlearn Relearn

Musings on Learning and Development, the journey and a milestone. ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ –Alvin Toffler Learning is a critical focus area in the debate on the Future of Work. The…

Learning

3 min read

Learn Unlearn Relearn
Learn Unlearn Relearn

Nov 5, 2021

Everything as a Service

We have come a long way since the decades in which high-value assets such as photocopiers and aerospace engines were leased and offered as-a-service. In the current times, Digital has enabled democratization of A-A-S and potentially converts a product into a service. It was an engaging session organized by CII…

Xaas

4 min read

Everything as a Service
Everything as a Service

Nov 2, 2021

Digital Healthcare and Telecom

Reference notes for my panel discussion on Technology in Healthcare at MedClave 2021, a hybrid event organised by CII TN. Co-panelists Dr.Sathish Devadoss, Sharmila Devadoss, Dr.Uma Nambiar, Ranjit Kovilinkal) (Pic courtesy: LinkedIn post by Dr. Sathish Devadoss) Intersection Healthcare and telecom sectors intersect quite beautifully — both thrive on reliability, availability…

Digital Health

3 min read

Digital Healthcare and Telecom
Digital Healthcare and Telecom

Nov 1, 2021

Enterprise Telecom Opportunity

Speaking notes from a panel discussion on Enterprise opportunities in India and SE Asia, organized by GSMA and COAI. We are witnessing a digital leap across both consumer and enterprise market segments. At Vodafone Idea and Vi Business, we sit beautifully in both the segments and at the intersection too…

Enterprise

4 min read

Enterprise Telecom Opportunity
Enterprise Telecom Opportunity
GovindaRaj Avasarala

GovindaRaj Avasarala

With Vodafone Idea, India

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